Words Come Loaded: Get a License to Use Them Well

By Sue Stoney, The Message Crafter If you’ve ever heard the words “denotation” and “connotation” before, it was probably in high school English class. So let’s review: “Denotation” is the dictionary meaning of a word. “Connotation” refers to the wide array of positive and / or negative associations a word takes on over time. It…

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