Blog
How to Write for the Bottom Line
By Sue Stoney, the Message Crafter If you don’t have “writer” or “editor” in your title but you have to write for business, this article has information you need to know. Whether you work for another company or for yourself, you know that business is built on a…
Blog Article Writing for Small Business Owners
By Sue Stoney, the Message Crafter This screen capture is of a blog article I co-wrote with a senior graphics person. Posted on my website, it illustrates what I hope to enlighten you on here. First, let’s look at some important characteristics of a good blog article:…
3 Ways to Make Copy and Pictures Play Nice Together
By Sue Stoney, Writer-Editor-Writing Coach, and Dan Riccio, Senior Graphic Designer Having had a many-year professional relationship in the field of marketing, we feel we are uniquely qualified to talk about how words and pictures not only can, but should, work well…
Why We Talk about Ourselves
By Alan Rosenspan of alanrosenspan.com* A recent study at Harvard University revealed a startling fact – people like to talk about themselves. Shocking, isn’t it? Not just at parties. Some surveys report that over 80% of all dialogue on Facebook and other…
Begin with the End in Mind: Email Do’s and Don’ts Marketing Taught Me
By Sue Stoney, the Message Crafter We all use email in and out of the workplace and have our pet peeves about how it is used poorly. So, I was tempted to see what the rules of etiquette could teach us about this subject. But I realized that direct marketers have more…