By Sue Stoney, the Message Crafter Photograph taken by Molly Walker, Walker Communications The five sets of tips I’m sharing with you here come from my own experience, as well as from my colleagues, fellow members of the San Francisco chapter of IABC (International Association of Business Communicators), who write, edit and / or coach…
Emails That Talk to (not down to) Your Circle of Influence
By Sue Stoney, The Message Crafter If you are a business owner, as I am, your email lists consist of a variety of contacts. My own lists revealed these types of email contacts: Clients (some do what I do; some don’t) Prospective clients Other business communicators (expertise similar to mine; specialty may be different) Business…
How to Write for the Bottom Line
By Sue Stoney, The Message Crafter If you don’t have “writer” or “editor” in your title but you have to write for business, this article has information you need to know. Whether you work for another company or for yourself, you know that business is built on a return-on-investment (ROI) model. Ask yourself these 7…
Blog Article Writing for Small Business Owners
By Sue Stoney, The Message Crafter This screen capture is of a blog article I co-wrote with a senior graphics person. Posted on my website, it illustrates what I hope to enlighten you on here. First, let’s look at some important characteristics of a good blog article: Relevant Grabs and keeps attention Gets found on…