Words Come Loaded: Get a License to Use Them Well

By Sue Stoney, The Message Crafter If you’ve ever heard the words “denotation” and “connotation” before, it was probably in high school English class. So let’s review: “Denotation” is the dictionary meaning of a word. “Connotation” refers to the wide array of positive and / or negative associations a word takes on over time. It…

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Writing a Book: How to Get Started (and Keep Going)

By Sue Stoney, The Message Crafter A little about how I came to be writing about writing a book Just so we’re clear. In all my years of providing writing, editing and writing coach services in the corporate world and now as The Message Crafter, I’ve never actually published a book with my name in…

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How to Write for the Bottom Line

By Sue Stoney, The Message Crafter If you don’t have “writer” or “editor” in your title but you have to write for business, this article has information you need to know. Whether you work for another company or for yourself, you know that business is built on a return-on-investment (ROI) model. Ask yourself these 7…

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Blog Article Writing for Small Business Owners

By Sue Stoney, The Message Crafter This screen capture is of a blog article I co-wrote with a senior graphics person. Posted on my website, it illustrates what I hope to enlighten you on here. First, let’s look at some important characteristics of a good blog article: Relevant Grabs and keeps attention Gets found on…

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3 Ways to Make Copy and Pictures Play Nice Together

By Sue Stoney, Writer-Editor-Writing Coach, and Dan Riccio, Senior Graphic Designer Having had a many-year professional relationship in the field of marketing, we feel we are uniquely qualified to talk about how words and pictures not only can, but should, work well together, no matter what venue you’re using them in – online or offline….

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Why We Talk about Ourselves

By Alan Rosenspan of alanrosenspan.com* A recent study at Harvard University revealed a startling fact – people like to talk about themselves. Shocking, isn’t it? Not just at parties. Some surveys report that over 80% of all dialogue on Facebook and other social media sites is just that. People broadcasting “all me, all the time.”…

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